Dr. Squatch: How 1 Soap Company Changed The Game

When it comes to learning from leaders in the cosmetic industry, there are few stories more amazing than that of Dr. Squatch. It specializes in marketing cold-pressed, natural soaps to men, and quickly became a very popular brand. Grossing $100 million in profits during 2020, this small company tapped into a market typically uninterested in the purchase of natural cosmetics: men in middle America. Here’s how Dr. Squatch did it.

Dr. Squatch took a big bet to find out if Super Bowl commercials work for DTC brands

Experience a terrifyingly good shower with a spooky scrub that will revive your senses and make you feel ready to survive the apocalypse. With an earthy, herbal, spicy scent, the Bricc of the Dead features exfoliating ground Vanilla Vine and soothing Purple Boneset to leave you smelling fresh and feeling alive (for now).

Dr. Squatch Natural Bar Soap, Bricc of The Dead, 5 oz

CLEANSE AND CONDITION your hair and scalp with our potent shampoo and conditioner 2-pack featuring Mother Nature's finest ingredients like Jojoba Oil,

Dr. Squatch Pine Tar Hair Care Kit

Before Its Splashy Super Bowl Ad, Soap Startup Dr. Squatch Built A $100 Million Business

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Dr. Squatch Launches Crypto Cleanse: The Only Soap With Added NFT

How Dr. Squatch increased their RPS by 3.2% with Videowise

Dr. Squatch Soap Saver by Rich Larkin, Download free STL model

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Memes, 'Halo' and TikTok: Inside Dr. Squatch's 400% growth

Dr. Squatch Official Profile