The Call Of The Small: How A Toymaker Shrunk The Supermarket, And Won Big

Zuru created the perfect toy for Tik Tok, by shrinking common supermarket products, and saw its sales explode.

5 Surprise Mini Brands - Mini Convenience Store Playset by ZURU (Series 4) Exclusive and Mystery Collectibles : Everything Else

The Toy Book - February 2023 by The Toy Book - Issuu

Jaimee Lupton on LinkedIn: #marketing #commercial #hiring #recruitment

Small Is the New Big: Collectibles Get Tiny

ZURU Toy Company on LinkedIn: #minibrands #minitoys #forbesmagazine

January/February 2010 by The Toy Book - Issuu

The Effect Of Skimpflation and Shrinkflation On Toy Creators — The Toy Coach

January/February 2011 by The Toy Book - Issuu

Mini Brands [Series 3] Mini Mart UNBOXING!! (Mini Grocery Store Playset) Zuru 5 Surprise Mini Brands

L.O.L. Dolls Are Stuck in the Supply Chain. John Baker Must Free Them Before Christmas. - WSJ