Umberto Eco and Pirelli: mass culture and corporate culture - Fondazione Pirelli

Perhaps not everyone knows that Umberto Eco’s famous Phenomenology of Mike Bongiorno – which in 1963 became part of the Misreadings collection – first appeared in 1961 in Pirelli. Rivista d’informazione e di tecnica in an article entitled “Towards a Culture of Vision?”. It was part of a wider analysis of television and culture, one of the many cultural and social themes that were examined in […]

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