Narrowing on bold solutions to delight customers - Intuit Blog
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Design for Delight (D4D) is our secret sauce for how we innovate at Intuit. The approach comprises three principles — Deep Customer Empathy, Go Broad to Go Narrow, and Rapid Experimentation. We apply D4D to uncover bold new ideas, as well as our daily work, continuously delighting our customers as a result. Our goal is
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