e.l.f. makeup brand 'one of the best positioned in beauty,' analyst says

e.l.f. Beauty saw momentum continue in its fiscal third quarter thanks to the brand's focus on affordability and growing market share.
e.l.f. Beauty saw momentum continue in its fiscal third quarter thanks to the brand's focus on affordability and growing market share.

How e.l.f. Championed Affordability & Came Out On Top

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CASE unveils brand recharge campaign for omni-channel beauty brand e.l.f. Cosmetics – Marketing Communication News

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In the TikTok Era, Which Drugstore Beauty Brands Will Survive? - Fashionista

Elf Case Study: TikTok Marketing Lessons to Learn - NoGood™: Growth Marketing Agency

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31 Celebrity Beauty Brands That Are Here to Stay

e.l.f Marketing Strategy: Insights into Gen Z's Fave Makeup Brand

CASE Agency e.l.f. Cosmetics