Inside the Lancia Martini Racing collection of Giorgio Schön

An accomplished gentleman racer with a Giro d’Italia victory and no fewer than seven Targa Florios under his belt, Schön today heads Rossocorsa in Milan, one of the largest Ferrari and Maserati dealerships in Europe. But while it’s the prancing horses and trident-badged beauties that consume his day job, Schön loves nothing more than waxing lyrical about his racing days, especially his time spent in the fold at Lancia Martini Racing in the early 1980s – a period that ultimately kindled his incredible white, blue and red collection.

Lancia Beta Montecarlo 24h Le Mans 1981 Fly 1/32

Guide: Abarth SE 030 — Supercar Nostalgia

Inside the Lancia Martini Racing collection of Giorgio Schön, Classic Driver Magazine

Gp5+6 chasnr

Inside the Lancia Martini Racing collection of Giorgio Schön

Lancia Beta Monte Carlo group 4 (1975) - Racing Cars

Inside the Lancia Martini Racing collection of Giorgio Schön

Inside the Lancia Martini Racing collection of Giorgio Schön

Giorgio pianta

Giorgio Schon (ITA) Angelo Torriani (ITA) Lancia Delta HF 4WD GrN Jolly Club Tamauto tuning Stock Photo - Alamy

Patrick Gaillard / André Chevalley / Bruno Sotty, André Chevalley Racing, ACR 80B, Martino Finotto / Giorgio Schön / Giorgio Pianta, Jolly Club, Lancia Beta Montecarlo Turbo and Riccardo Patrese / Piercarlo